CREDIT AGRICOLE & PHITRUST
Miimosa is the #1 crowdfunding platform dedicated to farmers and food. The principle of the platform is to offer donations versus donations in the form of products such as cheese, yogurts, whiskey, ice creams, week-end in the countryside,… The founder Florian Breton is grandson of a winegrower from Perpignan and former manager of M6 Channel and Orange.
Miimosa has been incepted in December 2014 and since then has experience a soaring development of its crowdfunding platform.
AltaVenture acted as the exclusive financial advisor to Miimosa on a combined investment of €700k by Crédit Agricole and PhiTrust private equity fund. The proceeds of the private placement will be used to accelerate the development of Miimosa in France and in several European countries, i.e. Belgium, Italy and Spain.
“In a context where the problems related to the financing of farmers and food companies are important, the change of scale of MiiMOSA is unavoidable. After fully validating during the first 18 months the relevance of our activity, the quality of our support and the deep desire of our fellow citizens to support these sectors, the objective will be to evolve the team, the platform, Our ecosystem and launch new and high-performance offers in order to go further in the support of our project promoters. Finally, the commitment of leading banking players is a strong brand of confidence that strengthens our development while leaving MiiMOSA the independence and autonomy necessary to continue its growth. Together, we become the actors of our agriculture and food.” says Florian Breton, founder of Miimosa.
“MiiMOSA approaches the agricultural financing market from an innovative and virtuous angle, which spontaneously attracted us. In an environment where consumers realize that the act of purchase can be a citizen engagement, where financial savings are no longer remunerated, where the appetite for organic, reasoned farming distributed on a short circuit is The relevance of a platform to involve citizens in the development of their territory is indisputable. Auditing the financial contribution, the mobilization of the contributors makes it possible to validate the existence of a market, to communicate on the project and thus to reinforce the other stakeholders. We are very pleased to be very proud to support the growth of MiiMOSA alongside the dynamic team Florian BRETON federated in a short time.” Says Credit Agricole
“Phitrust Impact Investors invests in innovative companies that provide solutions to social and / or environmental issues. In this regard, we were immediately convinced that MiiMOSA was part of this process. Crowdfunding, as Florian Breton has developed it for the benefit of the agricultural world, shows that innovation in the field of financial life can have a concrete economic and social impact and allow the maintenance and development of activities in the territory. We are very pleased to allow MiiMOSA to accelerate its development by significantly participating in its financing.” Says Philippe Levèque, Partner of Phitrust
“Amundi, through its solidarity savings funds, invested for its clients in unlisted, innovative, growing companies and generating a positive social impact for our company. We have chosen to support the growth of MiiMOSA, which provides a participatory finance solution for local agri-food projects, with a short-term, territorial economy and a healthy and sustainable diet. With a matching grant system, MiiMOSA offers an innovative solution that enables entrepreneurs to develop, create jobs and make themselves known, while benefiting from financial resources at a lower cost. MiiMOSA is thus perfectly in line with the policy of selection of companies of the solidarity finance carried out by Amundi.” Says Mathieu Azzouz, Partner of Amundi Impact Investing Funds